Tapas delAtlántico.A custom web catalogue and CMS for street furniture and infrastructure in the Canary Islands.
What was there, and what's there now.
Twenty-five years of products and completed projects that had outgrown their website: discontinued items were still online, new ones never appeared and the design no longer reflected what the company actually does. Anyone looking for a specific manhole cover or utility box ended up phoning to check whether it still existed.
A web catalogue of 480+ products you can browse by category, type and spec sheet, with its own indexable URL for every product family and a blog the team publishes themselves.
Tapas del Atlántico has been equipping public spaces across the Canary Islands since 2000: street furniture, drainage covers, utility boxes, playgrounds and artificial grass. More than 25 years of products and projects that the website hadn't kept up with, with outdated product pages and a design that no longer matched the company's real scale. The challenge was twofold: update and organise hundreds of technical products so an architect, a town council or a contractor can find the exact part they need in seconds, and give the team a blog they could publish without calling anyone.
We replaced the old website with a custom catalogue that organises products on three levels (category, type and product), with its own search and up-to-date spec sheets covering standards, materials and specifications. Alongside it, a projects section documenting real work across the islands and a blog the team publishes themselves from a CMS connected to the site. Every category and every project has its own indexable URL, with local business structured data.
Four things a template could never deliver.
01Design
A sober, construction-site visual language: condensed typography, a firm grid and street-level photography. The spec sheet (standards, material, specifications) leads, and reads just as well on a phone during a site visit as on a desktop in an architect's office.
02Speed
React and TypeScript on a static build, with custom search and instant navigation between families: browsing 480+ products doesn't cost a wait on every click.
03Experience
We organised the catalogue with the sales team on three levels, so an architect or a town council reaches the part in seconds. And the team publishes the blog from the CMS, without relying on us.
04Local SEO
Every product family and every project has its own indexable URL, with per-page metadata and local business structured data. Technical searches (street furniture, drainage covers, Canary Islands) come in through the right door.
Catalogue architecture
We organised the products with the sales team: what counts as a category, what's a type and what's a product. That shaped the navigation and the URL structure, designed so each family ranks on its own.
Industrial visual system
A sober, technical, on-site visual language. The spec sheet leads, with standards, material and specifications always legible, on mobile too.
Development and CMS
React and TypeScript on a static build, with custom search and instant navigation between families. The blog lives in a headless CMS the team publishes to themselves.
Technical SEO and launch
Per-page metadata, local business structured data and careful performance on every catalogue view. An optimised deploy and rank tracking per product family.
